Why Lash Brands Struggle With Lash Trays
It’s a familiar story.
You finally launch your lash tray line.
The packaging looks perfect — until the product tells a different story.
Fans collapse.
Hidden high-low fibers disrupt bloom, turning what should be seamless into something frustrating.
Then come the refill appointments.
Colors don’t match.
Sets look off.
No complaints.
No warnings.
Just silence — and fewer returning customers.
Launch → Issues → No Complaint → No Return ✕